About Me
Hello! My name is Gabriel Macias and I am a design leader and strategist in Dallas, TX. I have been creating custom websites and applications for more than 15 years. I am a classically trained graphic designer with a love for technology which has fueled my career as a UX/UI designer. I have always worked in the digital space and I continue to pursue new ways to evolve as a design leader. I love solving complex business problems for companies through the power of design.
I have had the pleasure of working with small startups, non-profits and fortune 500 companies like National Geographic, CenterPoint Energy, and Gold's Gym to name a few. I specialize in new product development and overall customer experience. I take a user-centered approach to design which allows me to create products that make a lasting impact. I have led or assisted in more than a dozen design sprint workshops to promote innovative thinking for companies both small and large.
Expertise
CREATIVE direction
I lead a very talented team of designers at Slalom. I challenge my team to have a voice and stand by their design decisions through quantitative research and data analysis. I love the struggle of the design process and I encourage my team to take chances while always designing with empathy. I specialize at finding the "why" behind the problem and guiding the team to a successful design and implementation.
UX/UI DESIGN
User experience design and user interface design are not the same thing but I have a love for both disciplines. User experience design is a very broad term but in the end it's all about the user. I design products for humans and take the time to understand user behavior in this multi-device world we live in today. User interface design is equally important because users tend to make a decision on the look and feel of a product in seconds. The user interface creates a personality for a product and can either draw a user in or push them away.
USABILITY
I have studied usability heuristics to push my creativity towards building stellar online experiences. Design should never trump usability but usability best practices should not take the creativity out of the design process. Everything we know to be a web standard today became that way because a designer was willing to challenge the status quo and explore innovative digital solutions. It is our responsibility to continue innovating for the next generation of digital designers.
Accolades
- Awwwards Site of the DayCartiér2018
- SiteInspire Editor's PickBentley Motors2017
- CSS Awards GalleryAēsop2017
- Awwwards Honorable MentionDyptique Paris2016
- Awwwards Site of the DayCartiér2018
selected clients
- Aēsop
- American Airlines
- Bentley Motors
- Bose
- Cartiér
- Dyptique
- Mark Jacobs
- Nike
- Patagonia
- Zara
Interested in working together?
Let's chat.
